SETTING THE STAGE.
These social assets were created for Riot Games and the VALORANT Championship Tour for use as TikTok, YouTube Shorts, Twitter, and Instagram posts. Each asset was designed to promoted VALORANT Champions. This playlist contains a small subset of a much larger group of assets. The strategy was to feature behind the scenes shenanigans, before each day's upcoming matches, to drive interest in the players and their teams.
RIOT GAMES - GOODBOY CREATIVE - 2024
